Great parenting is built one conversation at a time.
From who gets up at night to how careers are managed: BabyNup™ helps you and your partner tackle the big questions together.
Meet BabyNup™
BabyNup™ is a guided experience by First. You and your partner each answer questions about family, your household, and the future, then come together to discuss, align, and walk away with a Parenting Plan you both shaped.
$49 Free
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The questions worth asking out loud
Some questions sit quietly in a relationship for years. BabyNup™ puts them on the table.
Money
If one of you stepped back from work, what would change? Who’s tracking what kids actually cost, from pregnancy to childcare, and how will you split that responsibility?
Time
Who gets up at night? What happens when the babysitter cancels? And day to day, how will you share family responsibilities?
Family
How involved are the grandparents, really? What traditions do you keep, and which do you start? Is there anything about pregnancy or fertility you want your partner to know, and what’s your ideal childcare arrangement?
Every couple has answers to these. Most just haven’t compared them yet.
How It Works
1
Answer independently
Each partner completes the BabyNup™ questionnaire on their own, sharing their honest thoughts and expectations.
2
Compare and discuss
Come together to explore where you’re aligned, where you’re different, and what deserves another conversation.
3
Build your Parenting Plan
Receive a personalized BabyNup™ report summarizing your shared vision, key decisions, and future discussion topics for family planning, parenting and finances.
Get started today.
Get your BabyNup™ in days.
Answer independently. Compare and discuss. Walk away with a Parenting Plan you both shaped.
BabyNup™ Questions Answered
How long does BabyNup™ take?
The questionnaire has over 100 questions, so most couples complete their answers over a few evenings, each at their own pace. Then you come together for the conversation. There’s no timer and no deadline. It’s thorough because the topic deserves it.
Do we have to agree on everything?
No, and that’s the point. BabyNup™ isn’t about reaching the same answers; it’s about knowing each other’s and where you differ. Your Parenting Plan captures both what you’ve decided and what you’ve agreed to keep talking about.
Is this only for couples planning to have kids?
BabyNup™ is for any couple thinking about family life: exploring the idea, expecting, or already raising kids. The questions cover money, time, careers, and family, and they’re worth asking at any stage.
Is BabyNup™ a legal document like a prenup?
No. Your Parenting Plan is a personal alignment tool, not a legal agreement. It’s a record of your shared vision, made to be lived by, not enforced.