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Trends

Why Every Entrepreneur Needs a Prenup: Lessons from Hailey Bieber’s Rhode Deal

Hailey Bieber’s billion-dollar sale of her skincare brand, Rhode, to E.l.f. Beauty has captured headlines and inspired a new generation of entrepreneurs. As individuals build and lead successful businesses, it’s essential to think not just about growth, but also about protection, especially when it comes to personal relationships and marriage. That’s where First comes in, offering a modern, affordable, and secure way to create a prenuptial agreement tailored for business owners.

Why You Need a Prenup—Even If You’re Not Jeff Bezos

When most people hear the word “prenuptial agreement,” they picture billionaire divorces and high-profile celebrity splits. But the truth is, you don’t need to be Jeff Bezos to benefit from a prenup. In fact, prenuptial agreements are practical, protective tools for couples of all backgrounds and income levels.

Why You Shouldn’t Let A Bot Write Your Prenup—And Why First Is the Smarter Choice

In today’s digital era, artificial intelligence (AI) is everywhere—from helping you draft emails to generating legal documents. But when it comes to something as critical and personal as a prenuptial agreement, relying on AI can be a costly mistake. Here’s why you should trust the experts at First instead of letting a robot decide your financial future.

What Sirens Gets Right About Prenuptial Agreements

Prenuptial agreements have long been shrouded in stigma, secrecy, and high legal bills. But as pop culture—like Netflix’s buzzy limited series Sirens—brings prenups into the spotlight, more couples are seeking transparent, accessible solutions to protect their futures. Enter First, the digital platform revolutionizing how prenups are created, and making the process as seamless as ordering your morning coffee.

Why Travis Hunter Skipped the Prenup—And Why You Shouldn’t! (Get Yours with First)

Weddings are all about love, laughter, and a little bit of legal paperwork—at least, they should be! If you’ve been following the headlines, you probably saw that football phenom Travis Hunter just tied the knot in a star-studded celebration. But here’s the kicker: it has been widely reported that Travis didn’t get a prenup! While we’re wishing him all the happiness in the world, let’s talk about why you might want to make a different play when it comes to your own happily ever after.

Why Prenups Are Essential for Couples with an Age Gap

Marriages with a significant age difference, sometimes called May-December romances, may come with unique financial and life-planning considerations. A prenuptial agreement is a thoughtful, respectful way to address these complexities and ensure a harmonious future together.

Why Celebrity Couples Are Talking About Prenups-And Why You Should Too, With First

When it comes to love and marriage, even the biggest stars in Hollywood know the importance of protecting their futures. As discussed recently by Ok!Magazine, celebrity couples are making headlines not just for their weddings, but for their candid conversations about prenuptial agreements. So, what can you learn from these A-listers, and how can First help you take control of your own happily ever after?

White Lotus Prenup: ‘Til Death – or a Shady Clause – Do Us Part

In HBO's Emmy-winning series The White Lotus, the intricate relationship between Tanya McQuoid and Greg (aka Greg-Gary) Hunt captivates audiences, particularly regarding the complexities of their prenuptial agreement. Way back in Season 2, viewers were drawn into a web of suspicion, betrayal, and legal intrigue, prompting questions about the nature of prenups and their ultimate implication in the event of death.

What Is a Prenup, and Do I Need One?

Learn the ins and outs of prenups—including why they can actually help your marriage in the long run.

How doing a prenup can actually be romantic

In a world where relationships are often idealized, a prenup represents a refreshingly honest and practical expression of love.

Navigating Marriage as an Entrepreneur

it is becoming increasingly common for investors to require the owners of any business they’re interested in to have prenups protecting the business. Let’s look at what this can mean for you.

Prenups for Athletes

Whether you're a professional athlete or a regular fan, a prenup can provide essential peace of mind and ensure that both parties are protected in the event of a tough game-time decision.

Intellectual Property and Prenups

In the case of divorce, courts may consider IP jointly owned and subject to equitable division, potentially impacting business ventures and personal interests of one spouse, while also exposing private details to public record.

Are Prenups Just for the Rich & Famous?

Traditionally, prenups were perceived as documents signed by couples with vast fortunes, but recent trends indicate a broader demographic embracing their utility.

Prenups & Gender Dynamics

With more women accelerating in leadership roles in the workforce, starting their own companies, and achieving greater financial success, the need to protect their assets has become increasingly important.

Prenuptial Agreements: Hollywood vs. Reality

From silver screen glamour to everyday legality, unravel the myths and realities of prenuptial agreements.

Are Prenups Just for the Rich & Famous?

This article explores the misconception that prenuptial agreements are solely for the wealthy and well-known, highlighting their relevance and benefits for couples of all financial backgrounds.

Can couples with very different spending habits commit to a prenup?

When it comes to marriage, can a spender and a saver find common ground?

Top 10 Reasons to Get a Prenup

Protecting Assets? Debt Protection? There are a lot of really great reasons to get a prenup - here are our top 10.

3 metaphors for prenups that may make them easier to talk about

The word “prenup” carries an unbelievable amount of weight. The Journal of Family and Economic Issues investigated how people make sense of prenups—by looking at them through the lens of metaphor. Here are our favorite ones and why we love them.

Why did prenups get so popular with millennials?

Millennials are increasingly turning to prenuptial agreements as a key tool for safeguarding their financial future. Here, we explore three key factors driving this trend.

Is a prenup a red flag?

Prenup is a sign of a realistic or modern approach to marriage. However, the conversation around can be a sensitive one so here are some things to keep in mind as you navigate this topic as a couple.

Why are prenups controversial?

Premarital agreements have a bad rap, but the truth is, they’re really just misunderstood.

Why more women are requesting prenups than ever before

Historically, it’s usually the groom-to-be who’s been motivated to get a prenup. However, the tides have started to turn—or at least even out.

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