First® Prenups in News:
Media Coverage & Legal Tech Press
VOGUE
What Is a Prenup, and Do I Need One?
“A prenup should be part of any wedding checklist, right up there with the cake and the photographer. The consequences of not having one can be much longer-lasting than anything else about your marriage,” says Libby Leffler, founder and CEO of the online prenuptial company First.”
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FORTUNE
The new power move: why smart women are demanding prenups
"Modern women have discovered that prenups offer something more valuable than asset protection. They provide a strategic advantage and thoughtful framework for financial partnership. Think of the prenup as a business plan for the financial future of a marriage."
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MARKETWATCH
If Taylor Swift gets a prenup, she joins a 'generational shift' of millennial women demanding one before marriage
"It’s a massive generational shift, said Libby Leffler, founder and chief executive of First, an online legal platform that helps people prepare prenups. Leffler notes that women constitute 50% of First’s clients for prenups in opposite-sex marriages."
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FORTUNE
Exclusive: First raises $4 million to build a TurboTax for prenups
"Prenups are really about more than money,” Leffler says. “They’re about things that you care about—your baseball card collection, your video game console. It could be about your grandma’s jewelry. It could be about your dog.” – Libby Leffler, First
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NEW YORK MAGAZINE
The Complete Guide to Taylor Swift Engagement Takes
"[L]egal experts say it really doesn’t matter whether you have billions of dollars or pennies to your name — you should consider a prenup in any case to ensure some financial protection should your marriage go awry... 'It’s a massive generational shift,' said Libby Leffler, founder and chief executive of First, an online legal platform that helps people prepare prenups."
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HOT SMART RICH
The Truth About Prenups – and Why Money's Harder to Talk About Than Sex (First's Libby Leffler)
"Libby Leffler (@thisfirst), founder of First and former Google and Facebook exec, is redefining what it means to protect love with logic. From breaking the stigma around prenups, to helping women secure their futures, to proving that money talk is harder than sex talk, this is the conversation every modern couple needs to have before their big day. This isn’t about planning for divorce. It’s about protecting the life you’re building - together."
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