First® in the News
First is an online prenuptial agreement platform founded by Libby Leffler and launched publicly in 2024. Couples in 46 states and D.C. use First's guided process to create a custom, state-specific prenup on their own or with an independent attorney representing each partner.
Media inquiries: press@thisfirst.com
Harvard Business School September 1, 2026
First Comes Love, Then Comes the Prenup
For generations, prenuptial agreements were the ultimate relationship taboo. "Everyone has this optimism bias. Nobody enters into a marriage thinking or certainly hoping that it's going to break up," says Libby Leffler, founder and CEO of First.
Read on Harvard Business School
Bloomberg Television July 31, 2026
First® founder and CEO Libby Leffler joined Bloomberg's The Close with Romaine Bostick to talk AI, the Magnificent 7, and the money conversation most couples avoid: the prenuptial agreement.
At First®, we believe the conversations all of us tend to avoid are exactly the ones worth having out loud.
Watch on Bloomberg Television Bloomberg July 6, 2026
More Americans Are Getting Prenups, Even If They Aren't Rich
First said the average age of its clients is 36, and the typical user makes more than $100,000 a year. About a third have student debt. Many focus on inherited assets and real estate, while others take on more modern issues, like prohibiting disparaging social media posts or determining what happens to frozen embryos after a divorce.
Read on Bloomberg Inc. March 10, 2026
Libby Leffler is on Inc.'s 2026 Female Founders 500 List
First founder and CEO Libby Leffler has been named to Inc. Magazine's 2026 Female Founders 500, the annual list honoring the most dynamic women entrepreneurs whose bold ideas, resilience, and execution are shaping the future of their industries. The recognition highlights First's mission to make prenuptial agreements and personal legal documents accessible to everyone, and the explosive growth that's putting the legal tech category on notice.
Read on Inc. UBS February 11, 2026
Love, Liquidity, and Letting Go: How the Hardest Decisions Shape Our Financial Futures with Libby Leffler, Founder & CEO of First
This episode explores what it really means to protect what you've built (your assets, your future, and yourself) before saying 'I do.'
Listen to the episode The Telegraph February 20, 2026
First founder and CEO Libby Leffler is at the center of The Telegraph's deep dive into the Gen Z prenup boom, and why the trend reshaping American weddings is heading to Britain.
Every married couple has some form of a prenup. It's just whether they wrote it or not.
Read on The Telegraph The Breadwinners January 5, 2026
Libby Leffler on Protecting Your Future Self: A New Playbook for Marriage and Money
This episode isn't just for people walking down the aisle. It's for anyone navigating money conversations in their relationships, negotiating their worth, or trying to integrate their ambition with the rest of their life.
Listen to the episode Business Insider November 15, 2025
Should you get a prenup? Women have assets, embryos, brands to protect
It's not just social media handles that younger couples want to safeguard. Clauses now cover pets and sometimes the pet's TikTok, if there's real revenue tied to it. Libby Leffler, First's founder and CEO, says she's seen it all: sneakers, handbags, game consoles, patents, and crypto art.
Read on Business Insider Business Insider November 3, 2025
How to protect your estate and inheritance without a prenup
Leffler regularly sees the older generation reaching out to First to get information on how their adult children can set up prenups. She also sees the younger generation encouraging their parents to sign a prenup before remarrying in their golden years. So, don't be afraid to talk with your loved ones about the agreements.
Read on Business Insider The New Yorker December 22, 2025
Why Millennials Love Prenups
Leffler in an op-ed for Fortune, encouraged brides-to-be to lean in: “We would never launch a startup without equity agreements or join a company without understanding our compensation package. Why are any of us willing to say ‘I do’ without a clear financial framework?”
Read on The New Yorker Vogue January 17, 2025
Everything You Need to Know About Prenups
“A prenup should be part of any wedding checklist, right up there with the cake and the photographer. The consequences of not having one can be much longer-lasting than anything else about your marriage,” says Libby Leffler, founder and CEO of the online prenuptial company First.”
Read on Vogue Fortune August 24, 2025
The new power move: why smart women are demanding prenups
"Modern women have discovered that prenups offer something more valuable than asset protection. They provide a strategic advantage and thoughtful framework for financial partnership. Think of the prenup as a business plan for the financial future of a marriage. – Libby Leffler, founder and CEO of First"
Read on Fortune MarketWatch August 30, 2025
If Taylor Swift gets a prenup, she joins a 'generational shift' of millennial women demanding one before marriage
"It’s a massive generational shift, said Libby Leffler, founder and chief executive of First, an online legal platform that helps people prepare prenups. Leffler notes that women constitute 50% of First’s clients for prenups in opposite-sex marriages."
Read on MarketWatch Fortune October 24, 2024
Ex-Sheryl Sandberg chief of staff raises $4 million for prenups
"Prenups are really about more than money,” Leffler says. “They’re about things that you care about: your baseball card collection, your video game console. It could be about your grandma’s jewelry. It could be about your dog.” – Libby Leffler, First
Read on Fortune New York Magazine August 30, 2025
The Complete Guide to Taylor Swift Engagement Takes
"[L]egal experts say it really doesn’t matter whether you have billions of dollars or pennies to your name, you should consider a prenup in any case to ensure some financial protection should your marriage go awry... 'It’s a massive generational shift,' said Libby Leffler, founder and chief executive of First, an online legal platform that helps people prepare prenups."
Read on New York Magazine Hot Smart Rich September 10, 2025
The Truth About Prenups, and Why Money’s Harder to Talk About Than Sex (First’s Libby Leffler)
"Libby Leffler (@thisfirst), founder of First and former Google and Facebook exec, is redefining what it means to protect love with logic. From breaking the stigma around prenups, to helping women secure their futures, to proving that money talk is harder than sex talk, this is the conversation every modern couple needs to have before their big day. This isn’t about planning for divorce. It’s about protecting the life you’re building - together."
Listen to the episode Media resources
Boilerplate
First is an online prenuptial agreement platform founded by Libby Leffler and launched publicly in 2024. Couples in 46 states and D.C. use First's guided process to create a custom, state-specific prenup on their own or with an independent attorney representing each partner. First is operated by First Tech, Inc. and is not a law firm.
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