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UBS Announces Libby Leffler as Founder Award Finalist

UBS Female Founder Award celebrates visionary women entrepreneurs who are shaping the future of innovation and redefining leadership

Published by

San Francisco, CA, November 21, 2025

‍UBS announced today that Libby Leffler, Founder and CEO of First has been named a UBS Female Founder Award 2025 Finalist. Now in its 5th year, the UBS Female Founder Award is one of the most prestigious global awards programs for founders, celebrating and supporting inspiring female entrepreneurs who are building innovative, high-growth companies that create meaningful impact.

Leffler was selected by an experienced panel of judges across financial services, technology, and venture capital industries from a competitive pool of applicants. Finalists were evaluated based on their company financial track record, growth potential, leadership, and diversity.

"Being recognized by UBS as a Female Founder Award finalist is an honor and powerful validation of our mission at First," said Leffler. "Every day, we work to support modern couples through accessible prenuptial agreements that celebrate their commitment while protecting their futures. This recognition fuels me to continue building with purpose, demonstrating that startups can achieve exceptional growth and meaningful impact. I'm grateful to be part of this distinguished group of dedicated founders who are shaping the future of business."

The award winner will be announced on December 12, 2025, during a special ceremony. The UBS Female Founder Award provides more than recognition—it offers finalists access to UBS's global network, mentorship opportunities, and resources to help accelerate business growth. The winner receives significant support to amplify their mission and scale their impact.

The UBS Female Founder Award has recognized exceptional female entrepreneurs since its inception in 2020, celebrating women who are building companies across diverse industries and driving innovation worldwide. The program reflects UBS's commitment to advancing gender equality in entrepreneurship and supporting women-led businesses.

About the UBS Female Founder Award

The UBS Female Founder Award celebrates and supports inspiring female entrepreneurs who are building high-growth, innovative companies. The award recognizes visionary leaders who demonstrate exceptional entrepreneurial spirit, business acumen, and commitment to creating meaningful impact. Through the program, UBS provides recognition, mentorship, and access to its global network to help female founders accelerate their growth. The award is part of UBS's broader commitment to advancing women's wealth and supporting female entrepreneurship worldwide. Visit ubs.com/femalefounderaward to learn more.

About First

First is redefining how modern couples approach prenuptial agreements. Through its patent-pending platform, First makes it easy for couples to access sound legal prenuptial agreements while setting themselves up for a harmonious future together. Founded by Libby Leffler, First believes the ultimate partnership is built on certainty, commitment, and the power of protection—for oneself and for each other. By removing the traditional barriers of high costs, hidden surprises, and hang-ups, First helps couples align on their future and celebrate their commitment with confidence. Learn more at thisfirst.com.

About Libby Leffler

Libby Leffler is the Founder and CEO of First, where she is on a mission to reinvent how people create legal agreements online—making them faster, simpler, and more affordable. Drawing on her experience building businesses, brands, and high-performing teams at generation-defining companies including Google, Facebook, SoFi, and Compass, Leffler brings deep expertise in consumer tech and fintech to First. She has been featured in Fortune, Forbes, Vogue, MSNBC, and Business Insider. Leffler holds a B.Sc. from the University of California, Berkeley and an M.B.A. with high distinction from Harvard Business School.

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